Product / ecommerce
Fizzyfolk
A little wild. Fully alive.
A self-initiated fictional portfolio concept by Scalepraktis. Not commissioned client work; no measured client results are claimed.
- Brand & botanical artwork
- 3D motion & interaction
- Local shopping experience
The idea
How could discovering a drink feel as distinctive as its flavour?
Fizzyfolk imagines an energy-drink range with four expressive fruit pairings. Illustration-led packaging and vivid garden settings give each flavour a world of its own, while a substantial serif connects the website to the wordmark.
Four distinct worlds
Blood orange and yuzu, white peach and guava, blackberry and hibiscus, and lime and green apple each have their own palette, packaging and botanical landscape.
A product in motion
Scrolling carries a real 3D can through the flavour worlds, changing its artwork and surroundings. The finale lands in a four-can lineup that responds to hover and selection.
From discovery to a demo bag
Visitors can explore flavour information, add six-packs, build a twelve-can mixed pack and adjust quantities. A clearly labelled demo confirmation completes the local shopping journey.
In motion
A feel for the experience.
A capture of the four flavour worlds and the can’s scroll-driven journey.
About this concept
A complete idea.
A clear boundary.
Fizzyfolk is an invented brand. Prices, ingredients and nutrition are illustrative fixtures, with no verified health or performance claims. The bag and checkout are browser-memory demonstrations; no orders or payments are made.
The interactive site is a desktop edition. This case study adapts to smaller screens; detailed mobile work on the demo remains outside this edition.